As an example of the Nostalgia effect

Loss aversion people hate losing and do everything they can to avoid it. Peakend rule an experience with a peak moment has more impact for a customer than when an experience is continuously average or good.  take Dr. Oetker. This is focused on memories from the past. The fresh pizzas prepared in the Italian kitchen by my mother. Lesson Keep it simple BJ Fogg A kind of less is more . In the book Online Influence affiliate by Joris Groen and Bas Wouters this is also mentioned as compare it with the brain of a yearold child.



The easier the better to understand and the faster system dwells on a campaign. Once attention is captured System can take over. Therefore communicate what you have to say immediately briefly and simply. All this is also summarized as Russia Mobile Number List ease . Examples of cognitive ease are highlighted at Convertize. It is a rule that ties in with the horizontal axis of the BJ Fogg model by none other than Dr. B.J. Fogg. Behavioral model Source Storystudio.nl behavioral model principles to apply The Jenga technique it is best to make texts as short as possible. The fewer words there are the faster and easier the consumer processes the texts. Jakobs Law users expect your website to work just like any other. Take a hamburger menu as an example.









You dont change this quickly because people are already used to it. You do not go against this habit because this behavior is difficult to learn. Lesson Boosting Motivation BJ Fogg Opposite BJ Foggs horizontal axis is the vertical axis motivation see image above. How do you boost a persons motivation to ensure that they get moving Motivation represents the inner drive to do something.