Post by [Limacon 2023] Creating a move on Jan 4, 2024 10:47:07 GMT
*This content is a summary of the Listening Mind Conference 2023 Day 1 Creating a Movement for Listening Mind, Brand & Marketing Team session. We share everything about the 3F strategy of the brand & marketing team that starts from zero base and puts into practice the listening mind essence and philosophy. Are you ready to join the hot intent marketing movement? Concerns about the essence of marketing Numbers related to marketing are very important indicators that show the results of our activities, but in fact, I think that if we only focus on them, we often lose the really important essence. Lately, I've been thinking about what my team members and I have been worrying about the most: efforts to maintain our essence. Our brand & marketing team was created when I joined Ascent.
I had the expectation that if I knew customer intent and could discover it through data, I would be able to build a customer journey and create a fandom. And now, two years later, I think my expectations are becoming more certain. A lotSpecial Dataof people are surprised, but we don’t have any advertising expenses. However, with organic traffic reaching an average of about 150,000 per month, customers are coming in on their own through the funnel we have built, and there are also activists who empathize with the listening mindset we advocate and deliver it on our behalf. Our essence, listening mind These are things we could not have predicted even a year ago. When I think back to the early days, I think I really thought a lot about why.
I wondered why I was doing this, what my purpose was, and what would be left if I threw everything away, but I thought that one thing was a listening mind. Not our solutions, but real listening. It's not just about listening, it's about truly empathizing with the customer's feelings. If so, the strategy I developed while thinking about how to convey this philosophy should create a movement. That's what I thought. In fact, when you think of movement, you might think it’s very vague. You really have to fire it up like crazy to get it to the same temperature. Both inside and outside. 3F to make the movement To create the movement, we first defined three important groups. Intent Educator, Client that executes Intent Marketing, and Intent Activist.
I had the expectation that if I knew customer intent and could discover it through data, I would be able to build a customer journey and create a fandom. And now, two years later, I think my expectations are becoming more certain. A lotSpecial Dataof people are surprised, but we don’t have any advertising expenses. However, with organic traffic reaching an average of about 150,000 per month, customers are coming in on their own through the funnel we have built, and there are also activists who empathize with the listening mindset we advocate and deliver it on our behalf. Our essence, listening mind These are things we could not have predicted even a year ago. When I think back to the early days, I think I really thought a lot about why.
I wondered why I was doing this, what my purpose was, and what would be left if I threw everything away, but I thought that one thing was a listening mind. Not our solutions, but real listening. It's not just about listening, it's about truly empathizing with the customer's feelings. If so, the strategy I developed while thinking about how to convey this philosophy should create a movement. That's what I thought. In fact, when you think of movement, you might think it’s very vague. You really have to fire it up like crazy to get it to the same temperature. Both inside and outside. 3F to make the movement To create the movement, we first defined three important groups. Intent Educator, Client that executes Intent Marketing, and Intent Activist.