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If possible keep the brief short and to the point because you'll find important key phrases and the crux of the project or campaign. So keep it focused on the important points, the rest can be expanded on later. Checklist for your Creativity 5. Condense the idea into one or two sentences When you have an idea that has potential, write a one or two-line summary of it. That’s not an introduction to it as if you're trying to sell it but just the idea in a nutshell. Also, try and get it into two sentences. If you can do that, then it tells you that you have an idea that’s worth pursuing. Become a world class digital marketer 6. Focus on the end screen The end screen is the place in an ad with the logo and tagline that converts what you've just seen in a campaign or advert.
It aligns the content with the brand itself. Focusing on that end screen is always a good test because WhatsApp Number it forces you to articulate the relationship between the creative idea and the brand itself and make sure that there is actually a relationship. 7. Do a spidergram Once you've identified an idea, do a spider diagram. That's where you have the idea in the center and lines coming off it on each of those with a one-line description. For example, one line could be what the TV ad is, another the print ads, the social media ads, etc. Then you'll suddenly see which of those ideas has the most . 8. Do it wrong What this means is you can have an idea that’s in bad taste or inappropriate which will make people sit up and pay attention.
This can be creatively stimulating but also could give good ideas if you think about ‘what’s the worst thing we could do?’ It doesn’t mean you have to do it, but it could spark other ideas that may work. We hope these 8 simple tips will help you create marketing campaigns that pop and dazzle. Note: This article was adapted from the DMI podcast episode How Ad Creatives Work. “When you're sitting in front of a brief, it's a bit like arm wrestling and your arm gets really stiff after a while. You don't realize it, but you've lost all mobility in your arm after a couple of hours” John McMahon, Creative Director & Copywriter. Get creative with your digital marketing Get your career into full creative gear with the The Digital Marketing Institute’s certified Professional Diploma in Digital Marketing. Boost your career, boost your salary RELATED Digital Mindfulness: 8 Helpful Apps to Boost Productivity What is Emotional Intelligence & How Can You Improve Yours? 1
It aligns the content with the brand itself. Focusing on that end screen is always a good test because WhatsApp Number it forces you to articulate the relationship between the creative idea and the brand itself and make sure that there is actually a relationship. 7. Do a spidergram Once you've identified an idea, do a spider diagram. That's where you have the idea in the center and lines coming off it on each of those with a one-line description. For example, one line could be what the TV ad is, another the print ads, the social media ads, etc. Then you'll suddenly see which of those ideas has the most . 8. Do it wrong What this means is you can have an idea that’s in bad taste or inappropriate which will make people sit up and pay attention.
This can be creatively stimulating but also could give good ideas if you think about ‘what’s the worst thing we could do?’ It doesn’t mean you have to do it, but it could spark other ideas that may work. We hope these 8 simple tips will help you create marketing campaigns that pop and dazzle. Note: This article was adapted from the DMI podcast episode How Ad Creatives Work. “When you're sitting in front of a brief, it's a bit like arm wrestling and your arm gets really stiff after a while. You don't realize it, but you've lost all mobility in your arm after a couple of hours” John McMahon, Creative Director & Copywriter. Get creative with your digital marketing Get your career into full creative gear with the The Digital Marketing Institute’s certified Professional Diploma in Digital Marketing. Boost your career, boost your salary RELATED Digital Mindfulness: 8 Helpful Apps to Boost Productivity What is Emotional Intelligence & How Can You Improve Yours? 1