Post by tonima5 on Jan 18, 2024 9:43:06 GMT
Look, every second company calls itself “the best”, and its product or service is “unique”. You know the synonyms, the essence does not change. This is just a catchphrase, nothing more. Evaluate the difference between the following two USP options: We have the best hookahs; We have craft tobacco with 50 rich, smoky flavors to choose from. Which option do you like? Many would avoid the first one, because the “best hookahs” are at every step, but hand-made tobacco (craft), smokiness and 50+ flavors are intriguing. And you should go in once, the main thing is to think through the further sales funnel - you will need to bring the person back and make him a regular visitor to the establishment (50 flavors that you want to try can greatly contribute to this). Create a USP for your website Website address How many stamps are there in your proposal? Let's count together: Prompt delivery + synonyms. Low price. Certified professionals. The service is excellent.
The list can go on for hours. It's best to focus Email Marketing List on measurable benefits and keep the amount of water to a minimum. Mention the availability of a 30% discount until 18:00 on the entire bill and the possibility of renting a hookah, VIP areas with a deposit of 500 hryvnia per group, and so on. Attractive, without water, highlights the benefits. INTERNET MARKETING We create a system of interaction between various promotion tools, the synergy of which leads to excellent results. We will develop a mechanism for running your business on the Internet. TO GET A CONSULTATION Our manager will contact you soon Send a request False USPs Let's return to the commodity business, for ease of explanation. Let's say you sell smartphones with a 14-day return guarantee. There is a law according to which any equipment seller is obliged to do this. What is the unique selling proposition here? Or offer “fresh coffee”. How can it be stale? This is such an advantage over your business neighbors. Lack of understanding of the target audience Do you know your target audience by sight? No? Badly! Creating a USP based on personal experience is a bad idea.
Your goal is to sell to people, not yourself. Arrange a survey among old clients, ask your friends for their opinion - use all available methods of obtaining valuable information. “WE”…or immodesty. There is a very fine line between “we ourselves know what you need” and the buyer leaving to visit a competitor. We recommend showing the person what you can give, because what kind of fellows you are is of no interest to anyone from the target audience, at least in the USP. Promotion, slogan unique selling proposition A common mistake, the distance into the abyss. Promotions end, slogans change, but the USP remains. Examples: “Treat caries - get teeth whitening as a gift” - promotion; “Our clients always have white teeth after treatment” is a full-fledged USP. Frankly copying a brand is a recipe for disaster! A number of marketers have a mania for studying competitors' brands that goes beyond reasonable boundaries. The result is copying absolutely everything, right down to the unique selling proposition. If you like what your competitors give, adapt, modify, but you can’t do copy-paste! Incorrect title length.
The list can go on for hours. It's best to focus Email Marketing List on measurable benefits and keep the amount of water to a minimum. Mention the availability of a 30% discount until 18:00 on the entire bill and the possibility of renting a hookah, VIP areas with a deposit of 500 hryvnia per group, and so on. Attractive, without water, highlights the benefits. INTERNET MARKETING We create a system of interaction between various promotion tools, the synergy of which leads to excellent results. We will develop a mechanism for running your business on the Internet. TO GET A CONSULTATION Our manager will contact you soon Send a request False USPs Let's return to the commodity business, for ease of explanation. Let's say you sell smartphones with a 14-day return guarantee. There is a law according to which any equipment seller is obliged to do this. What is the unique selling proposition here? Or offer “fresh coffee”. How can it be stale? This is such an advantage over your business neighbors. Lack of understanding of the target audience Do you know your target audience by sight? No? Badly! Creating a USP based on personal experience is a bad idea.
Your goal is to sell to people, not yourself. Arrange a survey among old clients, ask your friends for their opinion - use all available methods of obtaining valuable information. “WE”…or immodesty. There is a very fine line between “we ourselves know what you need” and the buyer leaving to visit a competitor. We recommend showing the person what you can give, because what kind of fellows you are is of no interest to anyone from the target audience, at least in the USP. Promotion, slogan unique selling proposition A common mistake, the distance into the abyss. Promotions end, slogans change, but the USP remains. Examples: “Treat caries - get teeth whitening as a gift” - promotion; “Our clients always have white teeth after treatment” is a full-fledged USP. Frankly copying a brand is a recipe for disaster! A number of marketers have a mania for studying competitors' brands that goes beyond reasonable boundaries. The result is copying absolutely everything, right down to the unique selling proposition. If you like what your competitors give, adapt, modify, but you can’t do copy-paste! Incorrect title length.